Steven Lim
General Partner
Steven Lim is chemical engineering by trade having worked at P&G, contributing significantly to the development of household brands like Bounty, Charmin, and groundbreaking Tide Pods with the Tide Process Delivery team. In 2013, his passion for video and filmmaking led to becoming an independent YouTuber, focusing on sharing short sketches and vlogs that celebrated the unique Asian American experience. Joining BuzzFeed in 2015, Lim created, hosted, and directed the acclaimed food show, "Worth It," amassing 1.3 billion views and earning prestigious awards, including Streamy and Webby accolades. In 2019, Lim founded Watcher Entertainment and assumed the role of CEO, amassing 2.5 million YouTube subscribers and 2 million social media followers. Watcher’s dedication extends beyond work to global cuisine, video games, basketball, business, sitcoms, advocacy for the Asian American community, and cherishing two beloved dogs.

